Between the excitement of fashion shows and the journey through the capitals of fashion, the hair of models faces rigorous challenges, constantly styled by the stylists of the most prestigious fashion houses. The hair of celebrities like Dakota Johnson and Kaia Gerber shines brightly on the runways, often due to a semi-permanent treatment known as glossing. This process enhances shine and can subtly color and smooth the hair's cuticle, making it ideal for hair that has lost its luster. On TikTok, users are sharing numerous tips and care routines to achieve a glossy look without damaging the hair's natural structure. The good news is that glossing does not permanently alter hair color, offering a flexible option for those wanting to test the trend. At home, products like the Gloss Absolu range from Kérastase or the intense care Ultimate Reset from Shu Uemura Art of Hair are popular choices. These treatments can enhance brown hair with golden or caramel highlights or provide a transparent shade for natural hair. They also contain proteins and lipids that restore softness and flexibility to damaged hair, making it easier to style and resulting in silky, luminous hair without harming the hair shaft. To maintain a glossy look, one can incorporate a repairing mask into their routine and finish with a small amount of oil, such as a walnut-sized portion, to protect the hairstyle, hydrate the hair, and add an extra shine after blow-drying. Another popular treatment for achieving strong and sparkling hair is the botox treatment, which deeply addresses the condition of the hair by penetrating the core of the hair fiber. The Franck Provost salons offer two new care protocols using the anti-aging range from Innovatis Luxury. The botox repair treatment, priced at 90 euros, involves the application of the Luxury Caviar treatment under heat, followed by the Luxury Plasma enriched with diamond and black pearl, to rebuild and strengthen the hair from the inside. Another option, the botox shine treatment, starts with a careful preparation using the Extrem Cleanse shampoo, followed by the Luxury Caviar treatment, which is activated by the heat of a flat iron to ensure optimal penetration. This 45-minute treatment is priced at 70 euros. For those who want to maintain their shine at home, the Innovatis Luxury treatments are available at various Franck Provost salons.