World Rugby has signaled its openness to supporting any nation that wants to move a Six Nations match to the United States, as part of a broader strategy to grow the sport’s appeal in North America. This interest comes as rugby continues to gain momentum in the U.S., especially with the men's and women's Rugby World Cups set to be held in the country in 2031 and 2033, respectively. Tournament organizers are looking to bring high-profile matches across the Atlantic to build on this growing interest.
Recent matches between South Africa and New Zealand, part of their Greatest Rivalry series, have drawn large crowds in the U.S. The two teams sold out the 71,000-capacity M&T Bank Stadium in Baltimore for their fourth and final Test. Alan Gilpin, World Rugby’s chief executive, noted that the financial return from such matches is comparable to that of a Six Nations match, suggesting that financial concerns may not be a barrier to hosting future Six Nations games in the U.S. New Zealand has previously played in American cities, including a high-scoring 104-14 win over the U.S. in Washington with around 40,000 fans, and a 47-5 victory over Fiji in San Diego with 33,217 spectators.
Gilpin also pointed out that the Six Nations tournament, with its long history and strong fan engagement, could be a valuable tool to attract more American viewers. He suggested cities like Boston and New York—where there are large Irish and Italian communities—could be viable locations for future matches. However, such a move would be unprecedented. In 1998 and 1999, Wales played their home matches at London’s Wembley Stadium while their usual venue, the Principality Stadium, was under construction. But moving a Six Nations match to the U.S. would be the first time such a long-distance venue change has been considered in the tournament’s 143-year history.
While World Rugby has expressed support for the idea, the decision to move a match would ultimately rest with the participating teams. Each team would need to weigh the potential benefits against the possible backlash from fans and stakeholders who might view the move as a disruption to tradition. The schedules for the 2027 men's and women's Six Nations tournaments have already been finalized, so any changes to the format would likely come after that date.
World Rugby Considers Hosting Six Nations Matches in the United States
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