One of the key topics being discussed at this year’s San Sebastián Film Festival, which runs from September 18 to 26, is the role of SETT, a venture capital fund established by Spain’s Ministry for Digital Transformation. The festival, known for showcasing international cinema, has expanded its scope to include discussions on how technology and innovation are shaping the future of the film industry and beyond. SETT, which stands for "Spain’s Emerging Technology and Transformation," is designed to support and accelerate the growth of Spanish startups and companies in the technology sector. The fund focuses on investing in early-stage ventures that show potential in areas such as artificial intelligence, digital services, and creative industries. By providing financial backing and strategic guidance, SETT aims to strengthen Spain’s position as a global hub for technological innovation. At the festival, SETT’s director general, Javier Ponce, and its audiovisual director, María Coronado, will present insights into how the fund is helping to power up companies across Spain. Their presentation will highlight practical examples of how government investment is being used to support innovation, particularly in the audiovisual and digital sectors. This aligns with the broader goal of fostering a more competitive and dynamic business environment in Spain. The inclusion of SETT’s activities at San Sebastián reflects a growing trend where film festivals are not only platforms for artistic expression but also spaces for exploring the intersection of culture, technology, and economic development. As Spain continues to invest in its digital future, events like this festival provide an opportunity to showcase the country’s ambitions on the global stage.