At the end of June, in the Marais district of Paris—a neighborhood known for setting trends in the French capital—fashion professionals and everyday shoppers gathered at the Tokyo Sense store. The store, opened by Lumine, a Japanese company that manages commercial complexes, was a temporary pop-up shop lasting about three weeks, timed with the Paris Men's Fashion Week. This event, held twice a year, is one of the most important in the global fashion calendar and draws designers, buyers, and enthusiasts from around the world. Milo Kitchings, a fashion marketing student from the United States, was among those exploring the store. He listened carefully to a salesperson's explanation before trying on several pairs of pants. After selecting a model he liked, he decided to keep it on. "The designs are original and the materials are carefully chosen," he said with a smile. "Compared to major Western brands, Japanese stylists seem to consider the customer in a different way." As visitors moved through the store, Teruyuki Omote, president of Lumine, agreed to speak with the Asahi Shimbun, a major Japanese newspaper. Omote explained that the Paris location offered a unique opportunity to expand Lumine's presence on global markets. "This fashion hub offers an opportunity to develop on global markets," he said, highlighting why Paris was a strategic choice. Lumine, which previously opened a flagship store in Singapore for Japanese fashion and regional products, has been observing a growing interest in Japanese brands overseas. The company has noted a rising success for Japanese fashion in Europe, where traditional styles and innovative designs are increasingly gaining attention. With this pop-up store in Paris, Lumine aims to further explore the European market and strengthen its international presence.