The Professional Advertising Regulation Authority (ARPP) has released the 2026 edition of its Responsible Influence Observatory, analyzing nearly 25,000 pieces of content across four sectors: gambling, finance, food, and beauty. The report compares creators who hold the ARPP's Responsible Commercial Influence Certificate with those who do not, revealing sector-specific differences in how well they follow transparency rules. In gambling, 40% of non-certified creators broke the rules, compared to 11% of certified creators. In finance, the gap was even larger, with 38% of non-certified creators violating rules compared to 0% of certified creators. In food, the violation rate was 20% among non-certified creators and 14% among certified ones, while in beauty, the rate was 14% and 9%, respectively. The overall violation rate was 10% for certified creators and 18% for non-certified ones, compared to 13% and 39% in the 2025 edition. While the ARPP notes an improvement, it cautions that the comparison is not directly comparable due to differences in the sectors studied in 2025. The observed gaps do not clearly show the impact of training, as certification is voluntary and the comparison does not distinguish between the certificate and a more professional profile. The ARPP does not publish the exact distribution of certified and non-certified content in each sector, and the 0% figure in finance may be based on a small number of contents. Each sector faces its own specific issues. In finance, violations often involve links to private messages or training, sometimes paired with promises of high returns, with little information about the risks involved. In beauty, numerical results from tests and medical claims, especially about acne and sun protection, often lack enough detail. In gambling, the most common issues are the absence of warning messages and the improper placement of the 18+ pictogram. In food, the health message "mangerbouger.fr" is often missing or incomplete, and unauthorized health claims are common. The ARPP points out challenges with short-form content, such as live broadcasts and Stories, where required mentions of commercial partnerships may not be clearly visible throughout the content. In live formats, the mention must be clearly audible or visible throughout the exchange, while in Stories, the sequence of clips can separate the mention from the content itself. The ARPP suggests that simplifying standards with public authorities could help. Identifying gifts, promo codes, and affiliations remains a gray area, as content given in exchange for something else is considered a commercial collaboration, regardless of its nature. Promo codes and affiliate links are not always clearly labeled, and terms like "gift" or "collab" may not be well understood by the public. The ARPP certificate is now available by sector, with each cycle adding lessons to the certificate, which requires passing an exam. By September 30, 2026, 2,677 creators had obtained the certificate. Sector-specific options have been introduced, including a Beauty option developed with the FEBEA, launched on May 21 and followed by 63 creators by late September. A Sport option, created with the INSEP, has welcomed 40 elite athletes since June 29. A Food option will launch in October, followed by a Health and Well-being option in November. An Alcohol option is planned for late 2026 or early 2027. According to the ARPP and France Pub, net investments in influencer marketing reached 587 million euros in 2025, a 13% increase from the previous year. The 2026 Observatory was conducted by the ARPP, covering 6,589 contents in finance, 7,719 in beauty, 3,656 in gambling, and 6,893 in food, all published between December 2025 and August 2026. The shortcomings detected by AI were verified by ARPP teams.