Google is rolling out a new AI-powered calling feature called "Call for Me" for users of its Pixel 11 smartphones who are part of the Phone by Google Public Beta and have a paid subscription to Gemini, Google’s advanced AI service. This feature allows Gemini to make phone calls to businesses on behalf of users, handling tasks like checking product availability, making reservations, rescheduling appointments, and managing hold times. During the call, users can watch a live transcript of the conversation and step in at any time to take control. The feature requires the beta version of Google’s Phone app for Android and is currently being tested as an early experiment. This is an evolution of previous AI-assisted calling features from Google, such as "Hold for Me" and "Direct My Call," which helped users navigate automated phone menus and wait on hold. "Call for Me" goes further by allowing the AI to conduct full phone calls, including interacting with people on the other end. Users don’t even need to initiate the call—Gemini can call businesses directly based on instructions given through the Gemini app. This marks a significant step in AI's ability to manage more complex human interactions over the phone. The development of "Call for Me" follows earlier AI calling experiments, such as the "Ask for Me" feature from last year, which allowed Gemini to ask about product availability but did not let users take over the call. Google has emphasized that this new feature is being tested on a small scale due to the complexity of real-world conversations. The company is likely working to ensure the AI can handle a wide range of scenarios and maintain a natural flow during calls. While Google is testing AI-driven phone calls, Meta is also developing a similar feature for its Muse AI agent. However, unlike Google's approach, Meta's system reportedly involves humans handling the calls behind the scenes. This highlights the ongoing competition between tech giants to develop more advanced AI tools that can assist users with everyday tasks, while also navigating the challenges of real-world communication.