EV owners consider hybrids for next cars

According to the HERE Technologies EV Index 2026, published with SBD Automotive, 28% of current electric vehicle (EV) owners are considering hybrid vehicles for their next car, up from 23% in 2025. The study surveyed over 4,000 drivers in the United States, Europe, and Asia-Pacific, asking about their preferences for future vehicles.

Preferences vary by region

While 64% of current EV owners want to buy another 100% electric car, this number differs by country. In the United Kingdom, 87% of EV owners plan to stay electric, while in Germany, 78% do the same. In Italy, however, only 48% of EV owners prefer another fully electric vehicle.

Hybrids appeal for flexibility

The report suggests that hybrids are attracting drivers who want electrification but also need flexibility for long trips. This is especially true in areas with limited or unreliable charging infrastructure. Manufacturers are responding to this trend by adjusting their product strategies.

Thermal drivers show interest in EVs

Among drivers of traditional gasoline or diesel vehicles, 17% said they would consider an EV for their next car. Their motivations include better value for money, lower operating costs, and environmental benefits. Around 70% of those surveyed said rising fuel prices have increased their interest in EVs.

EV owners rate their experience positively

A majority of EV owners—68%—rated their charging experience better than expected, and 67% said the same about their vehicle's range. Robert Fisher, a senior consulting manager at SBD Automotive, emphasized that driver confidence plays a significant role in the shift to EVs, alongside technology and infrastructure.

EU reevaluates emissions targets

The European Union is reconsidering its 2035 CO₂ reduction targets for new cars. France and Germany have agreed to ease the original goal of eliminating tailpipe emissions entirely. Plug-in hybrids are being scrutinized because they emit nearly as much CO₂ as gasoline or diesel vehicles in real-world use, according to Transport & Environment.

Brand origin influences buyer choice

The study found that the origin of the brand matters to buyers, with Japanese and European manufacturers leading in preference over Chinese and Indian brands. This suggests that factors beyond technology, such as brand reputation and trust, influence consumer decisions.