Alton Towers, one of the UK’s most popular theme parks, has unveiled a variety of ticket deals and promotions for September 2026, with discounts of up to 42 per cent for those who book in advance. The park is offering a range of options, including advance booking discounts, student tickets, hotel deals, and short break packages. One-day tickets for the park start from £37, significantly lower than the walk-up price of £68 during the Scarefest event. Scarefest, a popular Halloween-themed event, will run from 26 September to 1 November, with selected dates during October half term. This event combines family-friendly activities with more intense scare attractions, such as mazes and rides in the dark. During Scarefest, visitors can enjoy a mix of spooky and fun experiences. One-day passes for the event start at £37, and additional family-friendly scare attractions, such as the Spooks Duo, can be purchased separately for £16. Prices for park visits are generally lowest during off-peak times, especially midweek dates outside of school holidays. Booking as early as possible often ensures the best available price for chosen dates. A range of verified discounts are available to help visitors save. These include online booking in advance, student discounts through platforms like UNiDays or Student Beans, parent and toddler tickets, and benefits for Merlin annual pass holders. Students can get tickets for as low as £21 or receive 20 per cent off short break packages. Merlin annual passes start from £139 per person and include perks such as 10 per cent off fast track entry, free parking, and 20 per cent off hotel stays. Overnight stay packages at the resort start from £42 per person, and 2-for-1 ticket offers are available through the Merlin group and its partner promotions. Short break packages, starting at £42 per person, include themed hotel rooms, exclusive entertainment, activities like crazy golf, and breakfast. Guests staying at the hotel also get early access to the park, enhancing their overall experience. These promotions aim to make visiting Alton Towers more accessible and affordable for a wider range of visitors.