Sales of MAGA (Make America Great Again) merchandise have seen a decline in some retail stores across the United States, with sellers citing economic and political factors as the primary causes. Retailers specializing in Trump-related clothing and memorabilia have reported lower sales, coinciding with a drop in the president’s approval ratings and ongoing economic challenges such as high inflation and rising living costs. Some stores have even closed permanently due to weak demand, while others are trying to adapt to the changing market. Donald "Whitey" Taylor, who owns Trump Town USA in Boones Mill, Virginia, described the current economy as "just not worth a crap anymore." His store, which was once a popular destination and generated over $15,000 per day at its peak in 2024, now averages only $1,500 daily. Taylor blames high gas prices and inflation for the decline. He believes sales might rebound in January 2029, when he expects nostalgic MAGA supporters to return, possibly at the end of the president’s second term. In Tennessee, the Trump Store Manchester reportedly closed due to weak sales and high operating costs. An employee noted that the store saw only about 12 customers a day in its final three days of operation. Similarly, Liz Hall, an independent sales representative in New York, said Trump apparel sales dropped significantly after the president’s re-election. However, the situation worsened after the U.S. launched an attack on Iran at the end of February, leading to a sharp decline in interest from customers. While many MAGA retailers are struggling, others report that business is still strong. Seth Hansen, owner of the Trump Store Branson in Missouri, acknowledged that his sales are lower than in 2024 but said his stores are still doing well. He noted that his Trump store generated seven figures in revenue in 2025 and suggested that some struggling stores may lack sound business strategies. Meanwhile, Trump’s approval rating has reached a record low, with a recent Financial Times poll showing only 33 percent of registered voters approve of his performance as president, marking a three-point drop from the previous month. This decline poses challenges for Republicans ahead of the upcoming midterm elections.