The Armani fashion group has appointed Dario Vitale as the new creative director for Emporio Armani and Giorgio Armani Accessories, marking the first step in a broader creative reorganization of the brand. This comes a year after the death of Giorgio Armani, the founder of the company, who passed away in September 2025 at the age of 91. Vitale, a seasoned figure in the fashion world, previously spent about 15 years at Miu Miu, a luxury brand under the Prada umbrella. He recently left Versace after just one season, where he introduced a vibrant, bold collection that revived the brand’s 1980s and 1990s aesthetic, known for its overtly sexualized style. In a statement, the Armani group described Vitale’s appointment as the “beginning of a new chapter” for the brand, emphasizing the importance of balancing innovation with the preservation of Armani’s identity. Giorgio Armani was a key figure in Italian luxury fashion, particularly in the ready-to-wear segment, and his influence continues through his niece Silvana Armani, who leads womenswear design, and Leo Dell’Orco, a long-time menswear designer. Together, they are maintaining the creative legacy of the Armani brand across its principal collections. Emporio Armani is the more youthful and accessible line within the Armani family, aimed at younger consumers who seek trendy, stylish clothing. Vitale’s time at Versace was brief but impactful, with his debut collection in September 2025 drawing significant attention for its bold colors and nostalgic references to the brand’s past. However, he left after only one season, possibly due to the recent acquisition of Versace by Prada, which owns Miu Miu as well. Giorgio Armani’s will included instructions for his heirs to sell a 15% stake in the Armani company within 18 months of his death. This stake includes the Emporio Armani label, as well as other ventures like Armani/Casa and Armani Hotels. The sale is part of a broader strategy to ensure the company’s continued growth and stability, while also honoring the legacy of its founder. With Vitale’s appointment, Armani is taking a new direction, blending fresh creativity with the enduring brand identity established over decades.