On Monday, September 28, Milan concluded its Spring-Summer 2027 Fashion Week, a major event in the global fashion calendar. This season, the beauty looks presented by designers in Milan moved away from the traditional goal of simply looking good and instead focused on making a bold, memorable impression. The makeup and hairstyles showcased at the event were striking, with a preference for dramatic, unconventional styles that stood out in the spotlight. At Gucci, the focus was on smudged black eyes, smoky eyelids, and glossy red lips, drawing inspiration from the makeup trends of the late 1990s and early 2000s. This look, often associated with nighttime glamour, was described as unsophisticated in its execution, aiming to evoke a demonic or intense gaze. The makeup artist, Lucia Pieroni, took a contrasting approach to the clean, precise look seen at Prada. Instead, she emphasized the appearance of a sleep-deprived look, with accentuated dark circles, blurred eyeliner, and almost bare skin, suggesting that sleep had become an accessory rather than a necessity. At Fendi, makeup artist Pat McGrath created a more subtle and ambiguous look, using taupe tones and dark pink shades to shape the eyes and lips. This makeup was nearly imperceptible at first glance but revealed a dark, feminine sophistication upon closer inspection. Meanwhile, at Blumarine, the focus was on a more assumed femininity, with fresh complexions, glossy lips, and enlarged eyes that gave a doll-like appearance, blending Italian glamour with a soft, sweet aesthetic. In contrast to the minimalism seen elsewhere, The Attico used a highly embellished approach, covering the eyelids and upper part of the eyes with small silver crystals arranged like constellations. This look was described as a midnight beauty that captured the light effortlessly, continuing the ultra-sensual silhouettes presented by the designers Gilda Ambrosio and Giorgia Tordini. The event also saw a return to the 2000s blowout, with XXL lengths and dramatic volume, reminiscent of the hairstyles worn by supermodels like Gisele Bündchen in the early 2000s. At Versace, the voluminous hair look also made a comeback, proving that even in 2027, fashion continues to revisit and reimagine past trends.