According to a new report from Media Partners Asia (MPA) titled The Anime Economy, anime has become the most-watched genre on Asian streaming platforms between July 2025 and August 2026. The report is based on data collected from audience panels across eight regions, offering insights into viewing trends and preferences in the region. Anime, a style of animation originating in Japan, has long had a global following, but this report highlights its growing dominance in the digital streaming era. The report found that anime accounted for the largest share of monthly viewership across Asian streaming services during the specified period. This growth is particularly notable on platforms like Netflix, where anime viewing increased at a rate nine times faster than the overall growth of the service. This suggests that anime is not only maintaining its popularity but also driving significant engagement and subscriber activity. The rise of anime on streaming platforms can be attributed to several factors, including the increasing availability of dubbed and subtitled content, the global appeal of Japanese animation, and the growing number of original anime series produced for international audiences. Streaming services have also invested more in acquiring and producing anime, further fueling its popularity. As the demand for anime continues to rise, the report underscores its importance in shaping the future of the streaming industry in Asia. With more viewers tuning in than any other genre, anime is clearly a key driver of content consumption and a major focus for streaming platforms aiming to capture the attention of a broad and diverse audience.