Ferrari climbs in global brand rankings

According to the Best Global Brands 2026 ranking by Interbrand, Ferrari's brand value has increased by over 14 percent, reaching 17.7 billion dollars. This growth highlights its unique positioning and continued rise among the world's most prestigious brands.

Ferrari's new global position

Ferrari now ranks 51st in the annual Interbrand ranking, moving up three spots. This progress places it in the "Top Risers" category, which includes brands with the most significant growth in value during the year.

Brand strength and consumer influence

Interbrand reports that Ferrari has a brand strength score of 85 and a 73 percent influence on consumer purchasing decisions. These metrics underscore the brand's strong global presence and its impact beyond its traditional role as an automobile manufacturer.

Ferrari's strategic pillars

Ferrari attributes its growth to a strategy centered on three pillars: motorsport, sports cars, and luxury lifestyle. This approach helps maintain its identity while expanding into new areas like luxury products and lifestyle experiences.

Diversification and new initiatives

The brand has expanded into new sectors without compromising its image, including offshore sailing competitions. This diversification aims to make Ferrari a global brand with influence beyond its automotive achievements.

Formula 1 remains central

Despite its diversification, Formula 1 remains a core part of Ferrari's identity. The team, with drivers Charles Leclerc and Lewis Hamilton, continues to compete at the highest level, aiming for strong results in upcoming races like the Mexican Grand Prix.