Google has introduced a new filter in its **Search Console**, a tool that helps website owners monitor how their content is discovered through Google searches. This update allows users to track traffic coming from image-based searches, which are different from traditional text-based searches. Image-based searches are typically initiated by uploading a photo, screenshot, or using features like **Google Lens** or **Circle to Search** on Android devices. This feature is the latest in a series of updates to the **Search Console**, following improvements in June focused on generative artificial intelligence and an expansion in July that included social media accounts.
The new "Type of Search" filter helps users distinguish between searches made using text and those using images or other visual elements. This option is found under the Web category in the performance reports section of the **Search Console**. Google says the update is intended to give website owners more insight into how their content is discovered through visual searches, such as when users use their smartphone cameras to find information. The company highlights that visual search is becoming an increasingly important way people interact with search engines.
Website owners can access this data through the Performance tab in the **Search Console** by selecting "Type of Search," then choosing "Web," and finally selecting "Multimodal." This data is also available for content on platforms like **YouTube**, **Instagram**, or **TikTok** that are monitored through the tool. However, users must accept cookies and advertising trackers to see data from social networks, as these are necessary for partners to provide personalized ads and content based on a user's browsing behavior, profile, and interests.
Google says this feature is now available worldwide, but not all websites will see the metrics immediately. The data will only appear in performance reports if a site receives traffic from image-based searches. Additionally, there is a limitation: no text-based search data is available for multimodal searches, as these are primarily driven by images. According to Google's documentation, the "Queries" dimension—used to see specific search terms—is not available when this type of search is selected.
Google Updates Search Console with Multimodal Search Tracking Feature
AI-rewritten from original reportingHow it works
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