Revolut and Visa made headlines on September 7 with the announcement of the first artificial intelligence-initiated payment in France. The AI executed a transaction to purchase an antivirus software for under 50 euros from Cleverbridge, a digital platform that sells software. This event marked a milestone in the development of agent-based commerce, where AI systems perform tasks on behalf of consumers. Unlike typical purchases of items like perfume or sneakers, this transaction involved a product that is more about functionality than branding, reflecting a growing focus on practicality in consumer decisions. The AI agent was directed to "find the best for less than 50 euros," prioritizing measurable factors like price and quality over subjective elements such as brand names or colors. This method shows that the AI does not favor particular brands but follows specific, objective criteria. The chosen product had already stopped being a brand, highlighting the current scope of agent-based commerce. The AI's selection was not arbitrary but aligned with the boundaries of this new commercial approach. Revolut, which recently secured a French banking license, and Visa, which has emphasized the importance of trust in financial transactions, are at the forefront of this initiative. The payment used existing secure systems, including strong authentication and fraud detection, but the main focus was on the customer's mandate, which is still a theoretical concept. Currently, no such service is available to Revolut customers, and Santander, which previously claimed the first European AI-initiated payment using Mastercard in March, is still in the testing phase. According to the Digital Barometer, almost half of the French population uses generative AI, but 52% are suspicious of it, which could affect consumer confidence in delegating purchases to AI. Researchers who reviewed AP2, the agent-based payment protocol used by Visa and Mastercard, noted that content can be rearranged within the instructions rather than the outcome, raising questions about how AI processes and executes tasks. There are two main ways to delegate a purchase: one where the customer tells the AI to "rebuy my serum," which is more about delegating a routine task, and another where the customer asks the AI to "find the best serum," which involves handing over the decision-making process. In the latter case, the brand loses influence, regardless of the data quality. When no specific brand is mentioned, the AI uses default criteria, which could reshape market dynamics. The future of commerce may depend on how many customers mention brands before delegating purchases. This is not about optimizing product catalogs but about building consumer habits where AI does not enter the equation of desire or proof. As more routine purchases become automated, physical stores could once again become places of differentiation, although this would be costly as fixed expenses remain high while variable traffic decreases. The store is increasingly under pressure, needing fewer visits to fund more experiential value. The event on September 7 represents a turning point in consumer technology and brand strategy. Tomorrow’s leading brands may be those that consumers ask the AI to rebuy rather than those the AI discovers on its own.