Beginning this Sunday, September 27, many Auchan Supermarket stores in France will rebrand as either Intermarché or Netto, according to recent reports. This change will affect nearly 300 stores, with more than 260 of them expected to undergo the transformation. However, the rebranding does not apply to Auchan hypermarkets, which have a sales area of more than 2,500 square meters and will remain under the Auchan group. Of the 260 affected supermarkets, 239 will be sold to either Intermarché or Netto. Specifically, 72 stores will be acquired by the Mousquetaires Group, which owns both the Intermarché and Netto brands. The remaining 167 stores will join a new independent legal entity called A+Super, which will operate under a franchise agreement with either the Intermarché or Netto brand, though they will remain owned by Auchan. For consumers, the most noticeable change will be the new brand name on store signs.
Consumers can use a search engine or online tools to determine whether their local Auchan Supermarket will rebrand as Intermarché or Netto, or if it will remain under the Auchan group with a different brand. If a store is not listed in these searches, it may have a different outcome. For example, 17 stores were put up for sale again after the Mousquetaires Group initially refused to acquire 91 stores. Of the 19 stores not acquired by Mousquetaires, 17 are now being sold to Lidl, a German discount supermarket chain. These stores include locations such as Vezeronce-Curtin (38), Port Saint Louis Du Rhone (13), St Jean De Bournay (38), Forcalquier (04), St Jean De Maurienne (73), Montpon-Menesterol (24), Salernes (83), Cahors (46), Villefontaine (38), Calais (62), Saint Quentin (02), Sallèles D'aude (11), Crest (26), Château Arnoux St Auban (04), Aurec Sur Loire (43), Vitry Sur Seine (94), and Harnes (62).
The other two stores not acquired by Mousquetaires, Tourcoing (59) and Le Chesnay Parly 2 (78), will remain with Auchan. These 13 stores will still undergo a brand change, but they will stay within the Auchan group, potentially becoming My Auchan, a local brand of the group. The specific list of these stores is not yet known. This rebranding reflects a broader trend in the retail sector, where companies are restructuring their operations to adapt to changing market conditions and consumer preferences.
Auchan Supermarkets to Rebrand as Intermarché and Netto in Major Retail Shift
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Original sources:
- 🇫🇷BFMTV



