Menopause gains public and commercial attention

Menopause, once a private and taboo topic, is now widely discussed in the media and has become a major commercial sector valued at 535 billion euros (600 billion US dollars). This shift is fueled by rising awareness and the proliferation of books, podcasts, documentaries, apps, supplements, and coaching programs aimed at helping women navigate this life stage.

Menopause visibility reduces stigma but brings commercialization

The increased attention on menopause is helping to reduce social stigma and provide support for women going through the transition. However, this visibility also brings commercialization, as companies offer products and services that may not always be backed by scientific evidence. This trend has given rise to the concept of "menomarkets."

Demographic changes drive economic interest

The economic interest in menopause is partly due to demographic changes, such as women living longer and spending more time in the postmenopausal stage. It is estimated that more than one billion women worldwide will be menopausal by 2030, creating a long-neglected consumer segment for businesses.

Menopause industry includes diverse but unproven products

The menopause industry includes a wide range of products, from dietary supplements and cosmetics to clothing designed to ease discomfort and wellness retreats. However, many of these products have not been scientifically proven to be effective, and their marketing can blur the line between information and advertising.

Media and social platforms shape menopause discourse

The media and social networks have played a significant role in bringing menopause into public conversation. Public figures, journalists, and healthcare professionals have raised awareness, while social media platforms have become spaces for women to share experiences and seek advice. However, these platforms are also used for marketing, where influencers and companies promote their products to a receptive audience.

Shift to individual health responsibility

The rise of the "responsible consumer" reflects a broader trend of personal responsibility for health. Women are encouraged to take an active role in managing their menopause by seeking information and making informed choices. However, this emphasis on individual responsibility can shift focus away from collective societal responsibilities.

Concerns over scientific validity and regulation

The commercialization of menopause raises concerns about the scientific validity of product claims and the potential for misinformation. While some products may genuinely improve quality of life, others rely on unverified marketing. This has led to the concept of a "menopause industrial complex," highlighting the need for regulation to protect consumers.

Health professionals must guide informed choices

Health authorities and healthcare professionals have an important role in ensuring that women can make informed decisions without being solely influenced by commercial messaging. As menopause becomes more visible, it is crucial to ensure that this attention benefits women rather than serving commercial interests alone.