For some people, networking comes naturally, but for others, the idea of approaching strangers to build professional connections can feel overwhelming. Whether you're starting your career, aiming for a promotion, or considering a career change, building a network can open doors to new opportunities and meaningful relationships. Networking doesn't always happen at formal events; it can occur during a casual coffee chat at work, through a random conversation, or even online via email or social media. According to LinkedIn research, nearly half of Gen Z (44%) say a lack of the right network is the biggest barrier to securing an entry-level job. To better understand how to build these connections, we spoke with experts and professionals in New York.
Nicole Leverich, LinkedIn’s chief communications officer, suggests starting with the people you already know. Everyone has a network, even if it's not obvious. "You'd be surprised how many connections you have once you connect with people from your school, former professors, people you met during summer jobs, or even family and friends," she says. A small network doesn't mean you can't build one. Leverich, who grew up in a small town and moved to San Francisco without knowing anyone in the communications field, started her career by taking on tasks others didn't want, which helped her build relationships over time.
When reaching out to someone online, Leverich emphasizes the importance of doing your homework. Reference something they've posted or find common ground. Be clear and specific in your request, and keep it simple—something that can be done in less than five minutes. Most importantly, don't forget to say thank you. "You'd be surprised by how many people are willing to help, but I get so few thank yous," she notes. Building relationships before you need them is also key. If you're aiming for a specific industry, start connecting with people in that field a year or two before you're looking for a job. Think about what you can offer them in return, and consider starting with a comment or reaction to their post instead of a direct message.
Networking can be daunting, especially early in your career, but it's about practice. At a networking event, everyone is there to talk. Start with something simple, like complimenting someone's outfit or asking why they're there. Leverich suggests attending events for 15 minutes or half an hour and gradually building from there. When it's time to move on, be straightforward: "It was great to meet you, and I need to make sure I work around the room." If you prefer a softer exit, you could say, "I need to get a glass of water, but it was great meeting you."
Many professionals agree that the biggest hurdle is simply taking the first step. Taylor Crow, a sales professional, says she prioritized networking during university and sent over 200 cold messages on LinkedIn to people in the companies she wanted to work for. Though awkward, it helped her land her dream job. Her colleague, Vicky Peterlin, says it's not about being good at networking but being brave enough to reach out. "There are no rules, and sending emails and messages is free and easy. The worst that can happen is they say no, and that's okay." Katherine Leopold, a tutor at Greenwich Business School, adds that being authentic is key. She encourages people to be clear about their goals and to share their unique story when meeting with employers. "More doors will open if you are genuine," says Madison Brown, who works in tech partnerships. He advises young professionals to clearly state what they're looking for and to be themselves.
Networking Strategies for Job Seekers Highlight Importance of Initiative and Authenticity
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