The Robert Half consulting firm has released its salary projections for 2027, outlining expected salary ranges and the skills likely to influence hiring negotiations. According to the 2027 Salary Guide published by the firm, experts in cybersecurity and artificial intelligence are expected to remain among the most sought-after professionals next year. The guide focuses on salaries in the fields of IT, digital, and marketing in France.
Cybersecurity and AI are skills that recruiters are increasingly valuing. According to a survey conducted by Robert Half, 37 percent of IT and tech recruiters offer a salary higher than the initially planned budget, with 74 percent of them doing so to attract candidates with specialized skills. As AI, cloud computing, and data platforms become more prevalent in businesses, recruiters are adjusting salaries to match the skills now required for these functions. With the rise in cyberattacks and the widespread use of AI tools, cybersecurity has become the most in-demand technological skill for 2027, according to the firm. The guide also highlights project management, analysis and research, agentive AI, generative AI, and machine learning as skills that justify higher salaries. In IT and tech, 37 percent of recruiters offer better compensation to candidates who master AI. These professionals are considered "particularly sought-after," according to the firm, and have a strong position when negotiating their compensation. In IT and tech, 67 percent of recruiters say they are willing to revise base salaries, and 46 percent note that candidates often negotiate higher amounts by emphasizing their specialization. However, to secure the most desirable positions, these professionals must "combine technical expertise, human judgment, and understanding of the context," Robert Half estimates.
In computer science, data, and product management, roles such as Chief Information Officer (CIO) and data scientist are among the highest-paid. The salary projections published by Robert Half are for fixed compensation at hiring, expressed in annual gross amounts, excluding bonuses and benefits. Each position is detailed across three levels: the 25th percentile corresponds to a beginner profile, the 50th to an intermediate experience, and the 75th to a recognized expert. In computer science, the CIO reaches up to 175,000 euros annually. Among the 22 IT functions listed, the information system security director (DSSI) has the highest starting salary at 97,000 euros for a beginner profile, while the IT support technician has the lowest at 30,000 euros. Robert Half ranks the CIO, the information system security director (DSSI), and the Chief Information Security Officer (CISO) among the most sought-after roles in 2027, alongside the infrastructure manager and the ERP/CRM project manager.
In the field of data and product management, the data scientist is the best-paid profile at the start of their career. Robert Half lists only four functions in the digital professions category. The product manager and the growth manager reach 70,000 euros at the 75th percentile, matching the data scientist’s salary, while the product owner tops out at 55,000 euros. Here are the salary ranges for these roles: Product owner: 40,000 euros (25th percentile), 45,000 euros (50th percentile), and 55,000 euros (75th percentile). Growth manager: 41,000 euros (25th percentile), 56,000 euros (50th percentile), and 70,000 euros (75th percentile). Product manager: 50,000 euros (25th percentile), 57,000 euros (50th percentile), and 70,000 euros (75th percentile). Data scientist: 55,000 euros (25th percentile), 60,000 euros (50th percentile), and 70,000 euros (75th percentile).
In marketing and communication, there is a clear gap between executive positions and other roles. The communications director has the highest salary at 157,000 euros for an experienced profile, surpassing the marketing director at 130,000 euros. No other role in this category exceeds 61,000 euros for an experienced profile, a level reached by the acquisition manager, marketing manager, and digital marketing manager. Here are some examples of salaries in the field of marketing: Web analyst: 36,000 euros (25th percentile), 43,000 euros (50th percentile), and 48,000 euros (75th percentile). Web designer: 35,000 euros (25th percentile), 43,000 euros (50th percentile), and 50,000 euros (75th percentile). Digital marketing manager: 41,000 euros (25th percentile), 49,000 euros (50th percentile), and 61,000 euros (75th percentile). Acquisition manager: 46,000 euros (25th percentile), 53,000 euros (50th percentile), and 61,000 euros (75th percentile). Marketing director: 90,000 euros (25th percentile), 114,000 euros (50th percentile), and 130,000 euros (75th percentile). Communications director: 95,000 euros (25th percentile), 119,000 euros (50th percentile), and 157,000 euros (75th percentile).
The salary grids in the 2027 Salary Guide are projections by Robert Half, based on the salaries of professionals placed by the recruitment firm in France, as well as on job offers published by third parties and the expertise of its recruiters. Additional data comes from an online survey conducted in June 2026 by an independent institute, which included 500 recruiters and 1,000 professionals from private, public, and listed companies.
Robert Half Releases 2027 Salary Guide for IT, Digital, and Marketing Professions in France
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