Apple is undergoing significant changes under its new CEO, John Ternus, who took office on September 1. According to Mark Gurman of Bloomberg, Ternus is personally leading the company's design efforts, visiting the design studio several times a week, and sometimes several times a day. This contrasts sharply with Tim Cook, who previously spent about an hour per month at the design studio. Ternus has been leading hardware engineering since 2021 and was already connecting the design studio with Cook before his appointment as CEO. During the transition period between Cook's announcement as CEO on April 20 and his official takeover, the design managers were Ternus's only direct subordinates. The position of design director, once held by Jony Ive, has been vacant for seven years. Ive announced his departure in June 2019 to found his own studio, LoveFrom. Apple has not replaced him, and several designers have followed Ive to LoveFrom or have left for OpenAI. However, Ternus has taken control of the design team, aiming to restore its prestige after these departures. The design team has been restructured, with Steve Lemay and Molly Anderson highlighted during the September keynote for their roles in industrial design and interface design, respectively, for the new iPhone Duo. According to Gurman, Ternus holds the final say in design decisions. Apple has also hired external talent to bolster the design team, including Julien Renault, a French designer based in Brussels known for his work in furniture. Renault's approach, starting with materials and manufacturing constraints, aligns with Ternus's engineering-focused style. This shift reflects a broader strategy to integrate more practical and technical considerations into the design process. In terms of product development, Apple is working on a new MacBook Pro with an OLED touchscreen, expected to be significantly lighter than its predecessor. The design has been completely overhauled, with smaller components and reorganized internal structures. The MacBook Pro with OLED touch screen is anticipated to be released in October or November, featuring the M5 Pro and M5 Max chips. An iPad mini with an OLED screen is also expected around the same time, with a faster SoC and an OLED display, though its design is unlikely to change significantly. Apple's relationship with the European Union remains tense, particularly regarding the delayed release of Siri AI in the EU. Apple has not communicated much about this issue, and Gurman suggests the delay is unlikely to improve soon. The company is also aiming to release products more frequently, potentially relying on layoffs to achieve this goal.