Reddit co-founder Alexis Ohanian has spoken out against a recent sports betting advertisement featuring actress Sydney Sweeney, calling it a step backward for women's sports. Ohanian argued that attention and financial support should be directed toward real female athletes who are working to achieve economic stability through their sport. His comments come at a time when the UK is preparing for the debut of Athlos, an all-female track event with a prize pool of $1.05 million (£790,000) at London's StoneX stadium. Ohanian addressed concerns about hypocrisy, noting that some athletes have previously posed semi-nude in media. However, he emphasized that elite athletes dedicate their lives to physical excellence and should not be overshadowed by celebrities or commercial interests. His focus remains on elevating women's sports through meaningful investment and recognition. The Athlos event is part of a broader initiative to support women in athletics. Ohanian plans to expand the event into a full professional league in collaboration with World Athletics, the international governing body for track and field. This partnership aims to provide more opportunities and greater visibility for female athletes worldwide. Ohanian also hopes to establish London as a permanent venue for the Athlos tour, reinforcing the city's role as a global hub for women's sports. By creating a sustainable platform for female athletes, he aims to shift the focus from commercial endorsements to the athletes' own achievements and growth.