During Paris Fashion Week, influencer Lyas has been organizing public screenings of fashion shows, inviting the public to watch designers' presentations on giant screens in cultural locations. These events, described as festive and open, attract young people and take place in various venues across the city. On Wednesday, September 30, 2026, a queue formed in front of the Caserne in the 10th arrondissement of Paris, where attendees gathered to watch the fashion show in the courtyard of the former fire station, now a cultural venue. The event was free, with no reservations required, and included a drink at the entrance, T-shirts with the Watch Party logo, and a large MacBook serving as a giant screen. Two days earlier, Lyas had invited his audience to the Théâtre Déjazet for the Matières Fécales fashion show, a Parisian fashion house known for its provocative silhouettes. However, instead of remaining in front of the screen, he led his spectators to the Place de la République, where the show was taking place. Lyas, who describes himself as a "fashion agitator," has carved out a place in the industry with audacity. After studying film, he began filming and critiquing online collections. Today, the content creator has 510,000 followers on Instagram. The story of the Watch Parties began with a frustration. In June 2025, Lyas wanted to attend Jonathan Anderson's first Dior Homme fashion show but was not invited. In two days, he organized a screening in his neighborhood bar, Le Saint-Denis. The inspiration came from these family gatherings around the football ball: "I thought: why not watch a fashion show like you watch a football match, like my father watched matches on television?" That day, nearly three hundred people gathered in front of the screen. Since then, the principle has become established: allowing those who do not usually attend fashion shows to watch them differently, through the codes of popular culture. At the Caserne this Wednesday, some already know the ritual. Eden and Mila, students at the Institut français de la mode, waited more than two hours to be among the first fifty spectators: "At every Fashion Week, we rush here after classes!" Two days earlier, they had even been able to attend the Matières Fécales show thanks to Lyas. Adam, Thomas, and Norah-Lise, on the other hand, came to discover Lyas's concept "in full scale," but also to access, for the duration of an evening, an universe they perceive as selective: "When you're not in the fashion world, it's interesting to be able to discover it this way." And then there are those who arrive alone, precisely to meet people, chat, or network. Suddenly, a commotion runs through the courtyard: Carine Roitfeld, former editor-in-chief of Vogue Paris, has just arrived on stage to a standing ovation. She exchanges with Lyas about her beginnings in the world of fashion, answers the public's questions, then sits among the spectators to watch the show, cigarette in hand. At 8:38 p.m., the Tom Ford show, presented simultaneously at Place Vendôme, appears on the screen. Gradually, conversations die down. In the image: mirrors, darkness, cuts, skin. The soundtrack, on the other hand, mixes strong breaths, moans, and music. Among the audience, people film the looks, comment on the outfits, and applaud. When silhouettes in string, revealing the models' butts, walk on the screen, exclamations erupt. At 8:54 p.m., it's already over. Such an arrangement relies on partnerships with brands such as Fenty Beauty, Magnum, and Chloé, which contribute to making the screenings free while gaining visibility. Because the challenge of this project is also marketing: associating their image with the Fashion Week, reaching a younger audience, and generating shared content on social media. Perfumes, ice creams, and other services are offered to the spectators, according to the principle of "first come, first served." At the end of the evening, the groups reassemble, contacts are exchanged. After a summer tour, notably via Corsica, Lyon, and Bordeaux, Lyas returns to Paris with the same idea: to take fashion out of its usual places and make it meet other audiences. However, he doesn't have time to linger. Assisted by his assistant, he slips through the crowd to join another event, set to the background of We Are Young, by Fun., which has become the anthem of these Watch Parties. The Fashion Week does not wait: barely one show finished, another begins elsewhere.