Julien Nicolas has been appointed general director of SNCF Connect & Tech, effective October 1, 2026. He takes over from Anne Pruvot, who has decided to step down after more than five years leading the subsidiary of SNCF Voyageurs, which focuses on digital services and customer relations. Pruvot is shifting her focus to new projects outside the SNCF group. Nicolas, born in 1976, holds a degree from the École Supérieure de Commerce de Pau and the Leeds University Business School. He joined the SNCF group in 2005, following early career experience in digital, customer relations, and communication, including time spent with the TF1 media group. Within the SNCF group, Nicolas has held several leadership roles. Between 2018 and 2021, he served as deputy general director of e.Voyageurs SNCF, which later became SNCF Connect & Tech in 2022. In that position, he managed key initiatives such as OUI.sncf, the SNCF Assistant, and the MaaS (Mobility as a Service) program. He now returns to the leadership of SNCF Connect & Tech, having previously worked at various levels of responsibility within the organization. The platform emphasizes digital innovation and customer engagement, and Nicolas previously directed the Europe Business Unit and the France and Europe teams of Voyages-sncf.com. From 2018 to 2021, Nicolas was deputy general director of e.Voyageurs SNCF, which later transformed into SNCF Connect & Tech. In that role, he oversaw the development of digital services and customer-facing tools. In 2021, he was named the group's digital director and president of 574 Invest, a venture capital firm focused on digital innovation. Since March 2025, he has also been responsible for the group's AI strategy and has directed e.SNCF Solutions, a subsidiary focused on digital services. Under Nicolas's leadership, SNCF Connect & Tech reported 4.5 million daily visits in 2025, marking a significant increase in user engagement. The platform's turnover also rose by 40 percent over four years, according to the SNCF group. His appointment reflects the company's continued emphasis on digital transformation and customer-centric strategies as it seeks to adapt to evolving transportation and technology trends.