The summer of 2026 was one of the hottest on record, with extreme heat and wildfires affecting several regions, including mainland France. This intense climate event prompted some social media influencers to engage more directly with environmental and political issues. Influencers like EnjoyPhoenix, Lena Situations, and Amixem took steps to address climate concerns, such as raising funds for fire victims and encouraging their followers to consider climate change when making political decisions. For example, EnjoyPhoenix posted a message urging her audience to think about the impact of global warming when voting in the upcoming 2027 elections. However, not all influencers changed their behavior. Some continued to promote products from companies that may contribute to environmental harm. Lena Situations, for instance, traveled to the Greek island of Mykonos shortly after pledging to support those affected by the fires, without addressing the environmental impact of over-tourism. Meanwhile, Amixem promoted items from the fast-fashion app Wish while discussing environmental conservation, drawing criticism for the apparent contradiction. Critics have pointed out that followers increasingly expect influencers—given their large audiences—to take a stand on political and environmental issues. Some influencers have responded to these expectations by reconsidering their content. Cocopaillette, for example, admitted that certain posts during the heatwave were inappropriate, while others have committed to focusing more on ecological themes. Influencers like Luciole are now involved with ocean conservation groups, and Girl Go Green promotes sustainable lifestyles and shares updates on environmental news. To help influencers better navigate these issues, the On est prêt association is organizing training sessions, workshops, and meetings with scientists, activists, and experts. The goal is to provide influencers with accurate information and tools to create content that aligns with climate concerns. This effort is part of a larger push to reduce misinformation and improve how influencers engage with environmental topics. The summer of 2026 may mark a turning point for influencers, as they face growing pressure to lead discussions on ecological issues. With more people looking to them for guidance, influencers are being asked to balance their commercial interests with a greater responsibility to address the climate crisis.