Apple's pricing misstep with iPhone Air

Apple's iPhone Air faced criticism for its positioning between the iPhone 17 and the iPhone 17 Pro, leading to confusion among consumers who felt it offered less value for its higher price.

Public perception of Apple's new console

Apple's upcoming home console, priced at 349 euros, has raised concerns among consumers, with many finding the cost psychologically high for a device they may not see as essential.

Consumer survey on console pricing

A recent survey found that 45 percent of respondents considered 349 euros too much for a home console, while only 7 percent were ready to buy it without hesitation.

Price comparison over time

In 2015, Apple reduced the price of the Apple TV from 99 to 69 dollars, a move that contrasts sharply with the 349 euro price tag of the new console, which is over four times higher when adjusted for inflation.