Streaming guide JustWatch Group is set to launch its new Advertising-Based Video on Demand (AVOD) service, JustWatch TV, in October. AVOD is a streaming model where content is offered for free to viewers in exchange for watching commercials. This approach contrasts with subscription-based models, where users pay a monthly fee for ad-free access. JustWatch TV aims to provide a more accessible way for viewers to watch movies and TV shows without paying for a subscription. David Croyé, founder and CEO of the JustWatch Group, explained that the company has long been a go-to resource for people looking to discover what's available to stream. "Every day, millions of people come to JustWatch searching for simpler ways to watch and discover hundreds of thousands of movies and TV shows," he said. With the launch of JustWatch TV, the company hopes to fulfill that need by offering a direct, ad-supported streaming option. JustWatch TV will feature a mix of popular and niche content from various studios and networks. The service is expected to include both original programming and licensed content, giving users a wide range of options. While the exact lineup has not been fully disclosed, the platform is anticipated to be available on multiple devices, including smartphones, tablets, and smart TVs. The launch of JustWatch TV comes at a time when the streaming industry is becoming increasingly competitive. With numerous platforms offering different models—ranging from free ad-supported services to high-cost subscription packages—JustWatch aims to carve out a unique space by focusing on simplicity and accessibility. The company's move reflects a growing trend in the industry toward more flexible and affordable viewing options for consumers.