London City Lionesses owner Michele Kang has announced that the club's new shirt sponsorship deal with Nike is the largest in women's football, surpassing even some deals in the men's Premier League. This marks a significant milestone in women's sports sponsorship, as the value of this deal exceeds the reported $4 million (£2.96 million) shirt sponsorship for the new National Women's Soccer League (NWSL) franchise in Atlanta, which is set to join the league in 2028. The deal also surpasses many of the front-of-shirt sponsorships in the men's Premier League, highlighting the growing financial power and visibility of women's football. The news comes after a transformative summer for London City Lionesses, who have signed high-profile players such as Alexia Putellas, a two-time Ballon d’Or winner, and Mapi Leon, a Spanish defender, both from Barcelona. The club has also added ex-England goalkeeper Mary Earps and Lyon winger Kadidiatou Diani to their squad. Kang emphasized that the decision to secure this major sponsorship was not taken lightly, and that Nike and other partners are fully committed to the future growth and investment in women's football. Unlike other Women's Super League (WSL) clubs, which share shirt sponsors with their men's teams, London City is the only independent women's club in England's top flight. Kang took over the club in 2023 and has invested heavily in its development, helping it secure promotion to the top tier. Last season, they finished sixth in the league. Kang also owns other prominent women's teams, including Lyon in France and Washington Spirit in the United States. London City Lionesses will host Manchester United in the opening match of the Women's Super League season on Friday at the Copperjax Community Stadium in Bromley. Over 5,400 tickets have already been sold for the match, underscoring the growing fan interest in women's football. Kang has expressed long-term ambitions for the club, aiming to bring success and elevate the team to the top of the women's football world.