On Friday, October 2, Jérôme Tichit welcomed several industry leaders on the program La France a tout pour réussir, which airs on BFM Business. The show is broadcast on Fridays and Saturdays and is also available as a podcast. Among the guests were Franck Lebeugle, deputy general director of AFNOR, a French organization that develops standards for various industries; Noelia Garcia Nebra, responsible for sustainable development and partnerships at ISO, the international standards organization; Benoît Lavigne, general delegate of FIEEC, a group representing companies in the energy and environmental sectors; and Jérôme Bailly, director of research, development, and innovation at SUEZ, a multinational water and waste management company. The discussion likely focused on topics related to industry standards, sustainability, and innovation, given the backgrounds of the guests. Such programs often serve as platforms for experts to share insights on current challenges and opportunities in their respective fields. The guests' participation highlights the importance of collaboration between different sectors to address pressing issues like environmental sustainability and technological advancement. La France a tout pour réussir is part of a broader effort to promote France’s economic and industrial strengths through media. The program's regular broadcast schedule and availability as a podcast make it accessible to a wide audience, both in France and internationally. This format allows listeners to engage with the content at their convenience. The event underscores the role of media in facilitating dialogue among industry leaders, policymakers, and the public. By bringing together experts from various organizations, the program helps to raise awareness about key issues affecting France’s economic landscape and its position in the global market.