BAPS, a Hindu religious organization with a global presence, has recently drawn attention after an incident at the Eiffel Tower in Paris. During a visit by a delegation from BAPS, female employees at the Eiffel Tower were asked to leave the areas where the group was touring, sparking controversy and debate. This incident has highlighted the organization's conservative stance and its significant influence, particularly in its relationship with India's Prime Minister Narendra Modi. BAPS, which stands for Bochasanwasi Akshar Purushottam Swaminarayan Sanstha, is known for its emphasis on spiritual values and community service. Recently, the group inaugurated a temple in Bussy-Saint-Georges, a town about 30 kilometers from Paris. This event further underscored the group’s growing influence and its alignment with Hindu nationalist ideals. BAPS has become a key player in promoting Hindu culture and religious practices abroad, often working closely with Indian political leaders. Prime Minister Narendra Modi has been known to support and promote organizations like BAPS as part of his broader strategy to enhance India's soft power and promote Hindu nationalism globally. This strategy involves leveraging cultural and religious institutions to strengthen India's international image and influence. BAPS, with its extensive network and emphasis on traditional values, plays a central role in this effort. Christophe Jaffrelot, a research director at CNRS and an expert on India and South Asia, has commented on the significance of BAPS and its role in the broader context of Hindu nationalism. He noted that the incident at the Eiffel Tower not only reflects the group's conservative nature but also highlights the increasing visibility of Hindu nationalist movements in international spaces. Jaffrelot's analysis underscores the complex interplay between religion, politics, and cultural diplomacy in the modern world.