Sports costs now top time as main barrier

A recent study by OpinionWay for INTERSPORT shows that the cost of participating in sports has become the primary barrier for many French people, surpassing lack of time. Fifty-two percent of respondents said sports expenses are financially out of reach, prompting families to find ways to continue engaging in sports despite the challenges.

Study highlights growing financial pressure

The survey, conducted between July 17 and 20, 2026, among 1,035 French adults, found that price is now the top obstacle to sports participation, ahead of issues like lack of time or access to facilities. The perception of financial inaccessibility has worsened, with 52% of respondents believing sports-related costs are no longer affordable, up from 46% the previous year.

Inaccessibility affects different groups differently

The study identified disparities in how inaccessibility is perceived. Women are more likely to see sports as unaffordable, at 45%, compared to 39% in lower-income households. The decline in purchasing power is most pronounced among those earning under 24,000 euros annually and middle-class families, where over half feel the impact.

Five pillars of inaccessibility identified

The survey outlines five key areas of inaccessibility, with cost being the most significant. These include accessibility for all profiles, geographic reach, information access, and access to various levels of participation. Nearly seven out of ten respondents believe at least one of these areas is not truly accessible.

Families remain committed to sports participation

Despite financial challenges, 88% of families plan to return to sports. Physical health is seen as the main benefit for children, and 80% of parents feel guilty if they can't provide sports activities. This feeling is stronger among families whose ability to afford sports has declined, with 84% feeling this way.

Spending intentions reflect ongoing tension

Families are still considering sports a major expense, with 76% viewing it as important. Nearly half plan to increase their sports budget, while only 9% consider reducing it. Among families with reduced purchasing power, 58% expect to increase their spending despite the financial strain.

Families are adapting with new strategies

Parents are increasingly focusing on organization rather than just budgeting when returning to sports. Eighty-five percent have already adopted or plan to adopt solutions to manage their sports costs, indicating a shift in how families approach the financial challenges of sports participation.

New measures aim to ease financial burden

The Sport Pass, renewed for the 2026-2027 season, has been reduced to 50 euros per child, and a new aid will be introduced by the CAF in early 2027. These changes are designed to support families, especially those with lower incomes, in continuing their children’s sports activities.

Sports equipment costs show some relief

An annual survey by Familles de France found that the cost of sports equipment for returning to sixth grade has decreased by 24.19% over a year, averaging 45.87 euros. However, the overall financial burden remains due to the cumulative cost of equipment, licenses, transport, and training sessions in the same period.

INTERSPORT promotes affordable access to sports

INTERSPORT is advancing a cooperative model with over 1,000 products priced under 10 euros. It also offers a complete sports outfit for under 20 euros to start football, swimming, or school sports. The company emphasizes its local presence and support for 20,000 amateur clubs, aiming to make sports more accessible and affordable for families.