Maya Noël, the chief executive officer of France Digitale, and Gary Shapiro, president of the Consumer Technology Association (CTA)—the organization behind the Consumer Electronics Show (CES) in Las Vegas—appeared as guests on Tech & Co, a daily business and technology program hosted by François Sorel. The show, which airs Monday through Thursday, provides insights into the latest trends and developments in the tech industry. The episode focused on the upcoming kickoff of CES 2027, a major event where companies from around the world showcase their latest innovations in consumer electronics. CES is one of the largest and most influential technology trade shows in the world, drawing thousands of attendees each year. It serves as a platform for companies to unveil new products, demonstrate cutting-edge technologies, and connect with industry leaders, media, and potential customers. The event has become a key indicator of future trends in consumer technology, covering areas such as artificial intelligence, smart home devices, automotive advancements, and more. During the interview, Noël and Shapiro likely discussed the significance of CES 2027, the potential themes and technologies expected to be highlighted, and how the event reflects the evolving landscape of the global tech industry. They may have also touched on the growing importance of international participation, with France Digitale playing a role in promoting European innovation on the global stage. Tech & Co is available as a podcast, allowing listeners to access the discussion at their convenience. The program offers a regular platform for industry leaders to share their perspectives, making it a valuable resource for those interested in the fast-paced world of technology and business.