Highland cows, known for their shaggy coats and distinctive curved horns, have become a popular motif in UK home decor. Major retailers like Next, Dunelm, Matalan, George at Asda, and John Lewis now sell a wide range of products featuring the animals, from toasters and swivel chairs to Christmas trees and toilet roll holders. Next has even developed its own Highland cow character named Hamish, with a dedicated section on its website showcasing various products inspired by him. The rise in popularity of Highland cows in design is part of a broader trend where animal motifs are used in home decor. Interior design experts note that this is not new—past trends have included dachshunds, leopards, dolphins, and owls. The appeal of Highland cows may be linked to their connection with rural life and the cottagecore aesthetic, which celebrates rustic, countryside living. Their fluffy, docile appearance and gentle demeanor also make them a beloved choice for those seeking to add charm to their homes. Highland cows have a cartoonish look, with features like large tongues, shaggy fur, and quirky cowlicks that make them visually striking. Their calm and curious nature adds to their appeal, and some people find them endearing even when meeting them in person, despite their imposing size. This has led to the creation of unique experiences, such as cuddling sessions with the cows at farms and sanctuaries, as well as Highland cow safaris and yoga classes. Farmers have reported increased business after highlighting their Highland cows, with some visitors returning multiple times to see them. Not everyone is in favor of the trend, with some expressing "Highland cow fatigue" and calling the phenomenon "insanity" or "scary." However, the trend continues to grow, with items from Next's Hamish collection still in high demand. While Highland cows are often seen as cute and cuddly, it is important to remember that they are strong animals with sharp horns. They can become protective, especially when calves are nearby. Visitors are advised to keep a safe distance and avoid touching or feeding them without the owner's permission.