A growing trend called Project Pan is encouraging beauty enthusiasts to use up their existing products completely before buying more, according to recent reports. The movement has gained popularity on platforms like TikTok and stems from online communities focused on makeup and "makeup rehab," which promote more thoughtful consumption habits. The name comes from the small metal container, known as a "pan," that sits beneath pressed powders in makeup palettes. When a product is used until the pan is exposed, it is said that one has "hit pan," meaning the product is fully used. Participants share their progress online, often posting images of their empty palettes or finished products, turning the challenge into a social media phenomenon. The trend is a response to the fast-paced, consumerist nature of the cosmetics industry, which produces thousands of products daily. By focusing on using what they already own, individuals aim to reduce waste and the environmental impact of packaging. This aligns with broader ecological concerns, as the disposal of cosmetics contributes significantly to landfill waste. According to a survey by Laboté, 4 tons of cosmetics are thrown away every day in France alone, highlighting the scale of the issue. Beyond its environmental goals, Project Pan also encourages a more mindful approach to beauty routines. It gives second chances to products that might otherwise be forgotten or discarded, helping users rethink their habits and value their existing items. This shift in mindset reflects a growing awareness of sustainability in personal care and a desire to move away from the constant need for new products. As the trend continues to spread, it has sparked conversations about consumption, waste, and the role of social media in shaping modern beauty practices. Participants often share tips on how to maximize the use of their makeup, such as repurposing products for different looks or using them in creative ways. This community-driven approach not only fosters a sense of accomplishment but also creates a space for people to connect over shared goals. The movement has inspired similar initiatives in other areas of consumer goods, suggesting that the principles behind Project Pan may have broader implications for sustainable living.