Antoine Arnault, the second son of Bernard Arnault, the billionaire chairman of LVMH, has recently invested in Delage, a historic French automobile brand established in 1905. Delage is known for producing ultra-luxury "supercars" in extremely limited numbers—only 30 units of its latest model, the D12, are planned. Each car costs around 2 million euros, placing it in the same exclusive category as brands like Bugatti. Antoine joins other prominent French investors, including the Pinault family (owners of Kering) and Xavier Niel (founder of Iliad), in supporting the brand. This investment is seen as a new chapter for Delage, which has been under the leadership of Laurent Tapie, one of Bernard Arnault’s sons, since 2019. Tapie aims to expand the brand’s reach beyond its current French clientele and is seeking a Chinese partner to form a joint venture for manufacturing certain parts. Delage is based in the Nièvre region of France, near the Magny-Cours racing circuit, where it crafts its vehicles with meticulous attention to detail. The D12 model features a powerful hybrid engine with 1,000 horsepower, derived from a 6.6L V12 engine. The car is designed to deliver driving experiences comparable to those of Formula 1, though Tapie notes that many buyers treat the vehicles more like collectibles than everyday cars. “Some people buy supercars for ostentatious luxury, others by true automotive passion,” he told Bloomberg. “According to the orders I have received today, I know that most of my customers will not drive the car. For them, it is like a work of art, a collectible piece.” Antoine Arnault, 49, is a member of the LVMH executive committee and oversees the group’s image and the football club Paris FC. He is also described on Delage’s website as an enthusiast of classic cars, particularly from the 1980s and 1990s, and has a carefully curated collection. Beyond his involvement with Delage, Antoine has invested in real estate and the restaurant industry through Laperouse Holding, a company he co-founded with entrepreneur Benjamin Patou. Bloomberg also notes that he has invested in Parisian golf and tennis clubs. Laurent Tapie emphasizes that Delage is more than just a business venture—it is a "passionate investment, imbued with patriotism." Over 95% of the brand’s capital comes from French investors, and Tapie now aims to attract investors from the United States, the Middle East, China, and Japan to further internationalize Delage. With Antoine Arnault’s involvement and the brand’s growing network of high-profile investors, Delage is positioning itself for a new era of growth and global recognition.