Sir David Beckham has received a £38.5m payout from his sports, fashion, and media business, DRJB Holdings, following the 2026 Men's Football World Cup, which contributed to record profits for the company. DRJB Holdings, which includes the Beckham brand, reported an almost £50m profit in 2025, a 46% increase compared to the previous year. Sales rose from £72.2m to £84m. The increase was driven by a series of advertising partnerships made in the lead-up to the tournament, including with Bank of America, McDonald's, Verizon, and PepsiCo Lay's. Sir David, Britain's first billionaire sportsman, was frequently seen in advertisements during the summer's World Cup. In the US, it was difficult for fans to watch a game without encountering Beckham in advertisements for Stella Artois, Home Depot, and Lay's crisps, known as Walkers in the UK. Sir David also launched menswear collections for Hugo Boss last year, as well as a pair of Adidas Predator football boots and an eyewear range with Italian glasses maker Safilo. Revenues at DRJB, of which Beckham owns almost half, were also boosted by growth in Beckham's health supplements business. DRJB paid its shareholders £38.9m, followed by a special £46.6m payment after the end of the financial year. Sir David's share of those dividends would have been around £38.5m due to the proportion of the company he owns. The remainder of DRJB is owned by New York-based Authentic Brands Group, which also owns Reebok, as well as the rights to other celebrity brands such as comedian and actor Kevin Hart. Authentic's entertainment chief executive Corey Salter said the performance demonstrated that Sir David's name is "one of the most powerful global brands in sport, lifestyle, entertainment and much more." "It's been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth," he said. Sir David previously faced criticism for associating himself with a country where same-sex relationships are illegal by acting as an ambassador for the 2022 Men's Football World Cup in Qatar. "It was an important competition and one I was proud to be part of," he said at the time, adding that he had engaged with the LGBTQ community during the tournament.