Tesco has reported to the City of London police that its brand was allegedly used without permission in a scam by unlicensed casinos promoting their services on Facebook and Instagram. The supermarkets are among several well-known UK businesses that have had their logos and names used in misleading advertisements, which falsely suggest that they have launched their own casinos. These unlicensed casinos, which cannot legally operate in Britain, are using the trust associated with these brands to attract customers. The issue has also affected high-profile individuals, such as sports stars Lewis Hamilton and Tyson Fury, whose images have been used without consent in promotional material. One offshore casino even used a lookalike of footballer Erling Haaland wearing a Norway shirt. Similar unauthorized use of images has been reported for other athletes, including England’s Jude Bellingham and Manchester United’s Bruno Fernandes. The Advertising Standards Authority and the Gambling Commission are aware of these scams but have struggled to prevent the spread of such misleading content. A fake "Tesco casino" was advertised on Facebook and had its own page on the platform until The Guardian raised questions with Meta, the parent company of Facebook and Instagram. The ad linked to a website that claims to be the "official Tesco casino" and uses language that mimics the supermarket chain’s branding. However, the site does not hold a valid gambling license in the UK, which is a legal requirement. Tesco has not commented publicly but has referred the issue to the National Cyber Security Centre and the City of London police. Other brands, including Barclays and Monzo, have also been targeted. Barclays’ name and the image of Lewis Hamilton were used in an ad that was later removed. Monzo reported that its brand was used in an AI-generated scam to trick customers. Meta has removed some of these ads after being contacted by The Guardian, but the company maintains that advertisers are responsible for complying with local laws. Meanwhile, the boxer Tyson Fury publicly denied any connection to an online casino using his name, stating he has previously turned down offers from gambling companies. The fake casinos, including one using a lookalike of Erling Haaland, often claim to be licensed in jurisdictions like Curacao, which are not recognized by the UK. These sites are operating illegally in the UK and are part of a growing problem that regulators are working to address.