Red Bull, PlayStation, and EA SPORTS have launched the Red Bull Wings Cup, the first global tournament based on the popular video game EA SPORTS FC 27. The competition will take place in nearly 80 countries, including Switzerland, and features two distinct paths for participants: one open to all players and another tailored for students. The event aims to bring together gamers from around the world in a competitive setting, using the game's Ultimate Team mode and a fast-paced gameplay style known as Rush mode. The qualifiers for the tournament are open for a short period, and participation is free of charge. In the Open League, players can compete using their own custom teams in the Ultimate Team mode through the PlayStation Tournaments platform on PlayStation 5. Meanwhile, the University League is designed specifically for students, with physical qualifiers taking place on various Swiss campuses. These campus events will use PlayStation 5 consoles and the Rush mode, which emphasizes quick, skill-based matches. The Swiss national final is set for November 28, where the winner will earn a spot in the global final scheduled for early 2027 at the Inter Miami Nu Stadium in Miami. This global final will bring together champions from all participating countries, offering a chance to compete on a grand stage. The tournament also includes a promotional element, with a limited edition can of Red Bull Wings Cup available for purchase. This can offers rewards in EA SPORTS FC 27 and a chance to win a trip to the global final in Miami. The Red Bull Wings Cup represents a unique collaboration between a major beverage brand, a leading gaming console manufacturer, and a top video game developer. It highlights the growing influence of esports and the integration of gaming into mainstream entertainment and marketing strategies. The event is expected to attract a wide audience, from casual gamers to professional players, and will be a significant event in the esports calendar.