The release of L’Odyssée, a film directed and produced by Christopher Nolan, has sparked a surge in interest in learning Greek. According to an analysis by Preply, an online language learning platform, searches related to learning Greek in French increased by 166% in the three weeks following the film's release on July 15, 2026. This marked a significant rise compared to the three weeks prior, with a peak of 1,120 searches in the first week of release. The interest in Greek remained strong throughout the summer, with another notable peak in mid-August related to searches with specific keyword combinations such as "apprendre le grec" and "cours de grec." It is important to note that the increase in searches refers to modern Greek, not the ancient Greek in which Homer's Odyssée was originally written. According to Madeline Enos, a language trends expert at Preply, "The ancient Greek allows one to approach the original text of Homer and the classical world, while modern Greek allows one to discover contemporary Greek culture and communicate with its speakers." The surge in interest in Greek is not an isolated incident. Similar trends have been observed with other cultural phenomena. For example, Bad Bunny's halftime performance at the Super Bowl in February 2026 led to a 178% increase in searches for learning Spanish, his native language. Likewise, the popularity of the Netflix series Squid Game in 2021 had a similar effect on searches for learning Korean. This trend has also been seen with the animated film KPop Demon Hunters, which follows a group of female K-pop stars who lead double lives as demon hunters. Anna Pyshna, a digital public relations specialist, notes that "It is common to see audiovisual works or musical events suddenly reignite interest in a language." She adds that "Driven by social media, pop culture is one of the main gateways to language learning. A popular work can therefore create an immediate peak, but also generate a more lasting interest in learning a language." The impact of such cultural phenomena on language learning is significant. While the immediate surge in interest related to L’Odyssée may eventually decline, the broader phenomenon of entertainment stimulating interest in language learning is likely to persist.