AI integration in influencer selection

Stellar, a European platform connecting brands and influencers, is using artificial intelligence to improve how it selects creators and evaluates marketing campaigns. This includes analyzing content more deeply and assessing risks more accurately than traditional methods.

AI analyzes content across formats

Stellar’s AI models process text, images, video, and sound to understand what creators are saying and doing. This includes identifying brands even when they aren’t explicitly mentioned through visible logos, products, or spoken names in videos.

New Brand Fit feature launched in 2026

A new feature called Brand Fit, introduced in November 2026, matches creators with brands based on shared values, goals, and audience preferences. It looks at past collaborations and content consistency to ensure alignment with a brand's identity.

Brand Safety evaluates sensitive content

Stellar’s Brand Safety module uses AI to detect potentially problematic content that might conflict with a brand’s image. It evaluates 11 categories, including violence, sexual content, and politics, by analyzing context rather than just keywords.

Predictive analytics guide campaign decisions

The platform offers predictions about campaign reach, engagement, and audience overlap. These insights help brands compare options and manage budgets more effectively. Social listening tools also analyze audience sentiment to measure campaign impact beyond numbers.

AI agents connect to external tools

Stellar is developing AI agents that can analyze influencers and campaigns by cross-referencing multiple data sources. These agents can be accessed via tools like ChatGPT, Claude, or Gemini AI, using the Model Context Protocol (MCP) to link external assistants with the platform.

Stellar unifies under one brand name

On September 30, 2026, Stellar Tech announced the unification of its services under the name Stellar, following the acquisition of the German platform IROIN in 2025. The company aims to become a leading European influencer marketing platform driven by AI technology.