Advertising campaign debuts in Paris metro
An advertising campaign titled FreidaMania has launched in the Paris metro, promoting the novels of American author Freida McFadden. The campaign is part of a broader effort to increase visibility for the author's work and engage readers through creative marketing.Campaign features catchy slogan
The campaign, featuring the slogan "I can't... I have Freida!", is being run by J’ai lu and City Édition. This tagline is meant to humorously suggest that being engrossed in one of McFadden’s books is a valid reason for being late or absent.Campaign timeline and location
It was imagined and designed internally by J’ai lu and is being deployed from October 13 to October 19, 2026, in the Opéra station of the Paris metro. This location was chosen for its high foot traffic and cultural significance.Social media extension of campaign
The campaign continues on social media with the distribution of fake excuses using the slogan, allowing readers to humorously justify their absences or delays due to reading. These posts aim to create a sense of community among fans of the author.Retailers adopt campaign slogan
Bookstore owners are also adopting the slogan in their stores, further extending the reach of FreidaMania. This integration into physical retail spaces reinforces the campaign’s presence and engagement with readers in multiple formats.
