The San Sebastian Film Festival, known as Zinemaldia, is set to showcase a range of innovative technologies this year through its Startup Challenge. Among the participants are AI watchdogs, virtual production tools, and carbon-tracking platforms—each designed to support and enhance the film and broader audiovisual industries. The competition, which began in 2019, aims to highlight emerging technologies that can be applied in filmmaking and related fields. This year, 10 startups from Spain and across Europe have been selected from a total of 68 submissions, reflecting the growing interest in tech-driven solutions within the sector. One of the standout innovations is the use of AI watchdogs—systems that use artificial intelligence to monitor and ensure ethical practices in media production. These tools can help detect biases, ensure compliance with regulations, and maintain transparency in content creation. Additionally, virtual production tools are gaining traction for their ability to create realistic visual effects without the need for traditional sets or location shoots, offering cost and time-saving benefits. Carbon-tracking platforms are also making their way into the spotlight, addressing the environmental impact of film production. These platforms allow producers to measure and reduce their carbon footprint by tracking emissions from various stages of production, from set construction to travel and energy use. As the film industry faces increasing pressure to adopt more sustainable practices, such technologies are becoming essential. The Zinemaldia Startup Challenge not only provides a platform for these emerging technologies to be showcased but also offers them opportunities for networking, mentorship, and potential partnerships within the industry. By bringing together innovators and professionals from across Europe, the festival continues to play a key role in shaping the future of film and audiovisual technology.