The French chip brand Brets has been named the world's best chip manufacturer by the Guardian, based on a ranking of the 100 best chips with unusual flavors. Brets' fries sauce-flavored chips received the highest scores: 10/10 for taste, 9/10 for texture, and 10/10 for originality. The British newspaper praised the product as a "pure addictive marvel," noting that "one package is not enough" due to its intense flavor. Brets also performed strongly in the overall ranking, with four of its products making it into the top 16. The falafel-flavored chips ranked fourth, while the beef rib and falafel-flavored chips took third place. The brand’s Auvergne blue-flavored chips ranked 16th, and its braised chicken-flavored chips came in at 44th. The Guardian published the ranking on Wednesday, September 23, highlighting the success of the Breton brand in the UK, where chips are considered a "national passion." The British are among the largest consumers of chips and salty snacks in Europe, with the Guardian estimating that the country consumes about 6 billion chip packages annually—roughly 150 packages per person. This ranking puts Brets in competition with established British brands like Walkers, Tyrrells, McCoy's, Golden Wonder, Pringles, Takis, and the Spanish brand Torres. Walkers, which operates the world's largest chip factory in Leicester, produces 11 million packages daily from around 800 tons of potatoes. However, only one of Walkers' products made the Guardian’s list. Brets is owned by Altho, a family company founded in Brittany in 1995. Initially focused on manufacturing for other brands, Altho gradually launched its own brand, Brets, through a strategy centered on original and unique flavors. The company claims to produce about half of all chips consumed in France, and Brets has become the leading brand in the country for flavored chips. In 2025, Altho Brets produced 50,912 tons of chips and generated 338 million euros in revenue. To meet rising demand, the company invested 123 million euros in a new factory in Noyal-Pontivy, Morbihan, which began operations in spring 2026. This new facility is expected to add over 15,000 tons of annual production capacity, supporting the company’s strategy of offering a wide range of flavors—from classic to unexpected.