Kia France aims for profitability by 2026

Kia France is projected to become profitable again by the end of 2026, according to Marc Hedrich, president of Kia France, who announced this during the Paris World Fair. The dealer network had been unprofitable for two years, with a decline in key financial indicators of 0.4 percent in 2024 and 0.6 percent in 2025.

Profitability returns in Q3 2025

Despite still being in deficit at the end of the first quarter of 2025, the network returned to balance by the end of September. The average profitability is expected to reach between 0.2 and 0.3 percent by the end of 2026, matching the initial plan for the year.

EV2 sales drive recovery

The successful launch of the EV2, a B-SUV in Kia's electric vehicle lineup, has played a major role in the recovery. By the end of September, the EV2 had recorded nearly 4,000 registrations, surpassing expectations. Sales of the EV2 in the last three months exceeded those of the Renault 4 E-Tech.

EV2 and EV4 target eco-scoration goals

Most EV2 deliveries are to private individuals, unlike the EV4, which is more popular among fleet buyers. Both models are eco-scorated, helping Kia France meet its target of 40,000 registrations in 2026. The brand expects to receive more than 40,000 orders and to end the year with 38,000 to 39,000 registrations.

Delivery growth boosts confidence

Kia France is experiencing strong commercial momentum, with deliveries increasing by more than 60 percent in September. October is expected to maintain this performance. By the end of September, the brand's progress was 8 percent, compared to a 2 percent increase in the overall VP/VUL market.

New models and strategies for 2027

Marc Hedrich expressed confidence for 2027, citing a "very large portfolio to deliver," a contrast to the situation at the end of 2025. The brand will also rely on two full hybrid models: the C-SUV Seltos and the sedan K4.

Social leasing program ends early

Kia France has decided to end its social leasing program for the EV2 earlier than planned. Originally aiming to mobilize 1,500 cars, the company will stop at 750 units. This decision was influenced by rising interest rates in July, August, and September, which made it undesirable to incur losses on these cars.

Management changes to boost performance

Marc Hedrich has returned to lead Kia France after managing the European entity and has appointed new collaborators in operations, after-sales, marketing, sales, and customer experience. Nicolas Janin has taken charge of a new direction. These changes, according to Hedrich, were necessary to bring new ideas and improve performance after the commercial results of the past two years.