Too Good To Go expands beyond food waste, offering unsold products like cosmetics, pet food, and home goods to reduce global waste and save consumers money.
Too Good To Go expands product categories
Too Good To Go, an app primarily focused on reducing food waste, has added five new product categories to its platform: hygiene and cosmetics, pet food, flowers and plants, nutrition and dietary supplements, and home products like cleaning supplies and decoration. The company, which has been dedicated to food waste reduction for ten years, now aims to extend its mission of eliminating waste to everyday consumer goods.Company leadership outlines vision
Mette Lykke, global director of Too Good To Go, explained in an interview with the specialized magazine LSA that expanding the platform's offerings helps the company move closer to its vision of a waste-free world. The app now connects consumers with unsold items from a broader range of products, not just food.New partnerships across industries
The expansion includes partnerships with various brands and retailers. Hygiene and beauty companies such as Nivea, Dove, Neutrogena, Oral-B, Always, and Head & Shoulders are now involved. In Poland, the makeup brand Inglot and retailer Auchan already offer unsold items through the app. Caroline Ray, France director of Too Good To Go, noted that stores like Ikea, Gamm vert, and Jardiland now carry flowers, plants, and pet products on the app.European retailers join the initiative
In Denmark and Sweden, Interflora is a partner for flowers and plants, while the home and garden store OBI offers products in several European countries. Decathlon provides sports nutrition in Italy, showing the app's growing reach across different regions and product types.Global store participation increases
More than 8,500 stores globally now offer these non-food products through Too Good To Go. Ray stated that this expansion is only the beginning, with more brands potentially appearing on the French version of the platform. The core principle of the app remains unchanged: connecting merchants with unsold products to consumers.Benefits for retailers and consumers
Mette Lykke emphasized that partners are increasingly reaching out to the company regarding non-food surplus, as waste affects all departments of retail. Revaluing products helps manufacturers and retailers free up space, recover inventory value, reduce waste, and generate traffic and new customer relationships. For consumers, the expansion provides an opportunity to save money on everyday products, which is especially relevant in the current economic climate.Ecological and economic impact
Ecologically, the initiative is significant as 40% of the world's food production is wasted, contributing to 10% of global greenhouse gas emissions. Too Good To Go is now present in 20 countries, with 150 million registered users and 200,000 active partners. France is one of its most mature markets, with 22 million users and 50,000 partner merchants.Measurable success in waste reduction
Since its launch in 2016, the company claims to have helped avoid the waste of more than 600 million meals, demonstrating the tangible impact of its mission on reducing food waste and encouraging sustainable consumer behavior.
