The trend of **solo travel** is growing, prompting tourism companies to rethink how they design their products, from accommodation to group sizes and activities. According to Alexiane Eymard of Copines de Voyage, a company founded in 2016, solo travelers are not necessarily looking for isolation. Instead, they want to travel alone while being part of a community. At TUI France, solo travel accounts for 3% of their 2026 sales, not including single-parent families, but individual bookings are rising by about 10% this year. The "Partez Solo" offer from Nouvelles Frontières allows travelers to avoid paying a single supplement under certain conditions, with the option to share a room with someone of the same sex.
At Allibert Trekking, travelers who register alone for group trips are an important and growing segment of their customer base, according to general director Frédéric Giroir. This shift is linked to the increasing number of single people in the French population. While independent solo travel, particularly on self-guided trips, is more recent and still somewhat niche, the demand is rising. Tools like electronic roadbooks with offline GPS navigation are making it easier for people to explore on their own.
Solo travelers come in different profiles, with expectations varying depending on the type of trip. On group trips, the average age of those traveling alone matches the general average, but there are more women. On independent trips, the average age is younger, and the group includes both first-time travelers and those with more experience. At Copines de Voyage, the clientele is not limited to single women; they can be in relationships, married, or have children. The company reports that nearly 70% of their solo travelers are women, and many are attracted by the opportunity to meet others as much as by the destination itself. Group sizes are kept small, with a maximum of ten and an average of eight participants.
At Climats du Monde, commercial director Olivia Calvin notes that single travelers make up between 15 and 20% of their tours. The strong female presence in this group has led to the creation of all-female departures, where participants can register for a double room to share, while still having the option to book a single room if they prefer. This approach is designed to create a more tailored experience for women, not necessarily focused on solo travel.
The issue of the single supplement—extra fees for travelers who want a private room—remains a key consideration in product design. At TUI France, 90% of people who sign up for the "Partez Solo" program end up choosing a single room. At Allibert Trekking, the single supplement is in high demand for group trips, while on independent trips, a private room is desired but not always essential. At Climats du Monde, room sharing is used to make trips more affordable, but most solo travelers still opt for a single room. The all-female departures offer an alternative to the single supplement without forcing it.
Tour operators are at different stages in adapting to this trend. Olivia Calvin notes that Climats du Monde is one of the few companies offering such options in the B2B market, and the response has been positive. The all-female departures are seen as a growth opportunity, with more departure dates planned for successful circuits, including special trips to India for festivals like Holi and Diwali. Vietnam and Japan may be added in the future. At Allibert Trekking, the rise in solo travelers is viewed as a significant societal shift and a key growth area. However, offering a single room is not always enough to meet the expectations of solo travelers, as the overall experience, safety, pace, and the freedom to choose how to travel are also important factors.
Solo Travel Trends and Industry Adaptations in the Tourism Sector
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Original sources:
- 🇫🇷TourMaG



