French company launches eco-friendly jersey project

A French equipment manufacturer named NOLT is launching a new initiative called the "infinite jersey," which aims to collect used football kits to extract their materials and repurpose them into new sports equipment. This project is part of a growing movement to reduce waste in the sports industry.

Goal is to promote sustainability in sports apparel

The primary objective of the "infinite jersey" initiative is to create a more sustainable cycle in the production of sports apparel. By reusing materials from old kits, NOLT hopes to reduce the environmental impact associated with manufacturing new equipment from scratch.

Old jerseys will be collected and processed

NOLT plans to collect old football jerseys from fans and players, which will then be processed to extract usable materials. These materials will be used to create new jerseys and other sports equipment, reducing the need for virgin resources.

Initiative aligns with global environmental efforts

This initiative aligns with global efforts to promote sustainability and reduce waste in various industries. By implementing such a program, NOLT is contributing to a broader movement aimed at making sports equipment production more environmentally friendly.