Christophe Schalk, vice president of the Radio Alliance and president of SIRTI, spoke about the future of radio in cars during an interview on BFM Business. The discussion took place on Wednesday, September 30, as part of Tech & Co, a daily radio show hosted by Francois Sorel. The program, which covers topics related to technology and business, is broadcast from Monday to Thursday and is also available as a podcast for listeners who prefer to stream it later. Schalk emphasized the importance of radio remaining a relevant medium in the automotive industry, where digital streaming and voice-activated assistants are becoming more common. He discussed how radio stations are adapting to new technologies to ensure they continue to be a part of the driving experience. The conversation highlighted the ongoing efforts by radio organizations to maintain their presence in an evolving media landscape. The interview took place during a time when many radio broadcasters are exploring ways to integrate with smart car systems and voice-controlled devices. Schalk noted that partnerships between radio companies and car manufacturers are essential in this transition. He also mentioned the role of streaming platforms in helping radio reach a broader audience, even as traditional broadcast methods face competition from online content. Tech & Co is known for its in-depth coverage of technological advancements and their impact on various industries. The show provides a platform for experts and industry leaders to discuss current trends and challenges. Listeners can access past episodes through the podcast version, which is available on major streaming platforms.