A sandwich shop in Norwich is launching a unique campaign to highlight the growing issue of food insecurity by challenging people to survive on just £3 of food per day for two days in October. Eat Social, a community interest company with a café on Wensum Street, hopes the initiative will raise awareness about the difficulties many families face in accessing sufficient and nutritious food. The campaign comes as recent reports show that one in six families with children in the UK are experiencing food insecurity, meaning they struggle to afford enough food for their households. Lisa Vincent, the founder of Eat Social, started the project after learning about children in West Earlham, Norwich, who were suffering from malnutrition-related health problems, including bowed legs. She described the situation as "unacceptable," emphasizing that food insecurity isn't just about hunger—it also involves poor nutrition and anxiety over future meals. Vincent explained that the challenge is based on research showing that the lowest-income families are spending about £25 per week per person on food, which averages out to around £3 a day. She noted that living on this budget would be "very boring, bland, and probably not very nutritious," focusing more on satiating hunger than providing balanced meals. Eat Social, which opened three months ago, donates all of its profits to its community meals program, which provides nourishing meals to students and other groups in schools. Participants in the £3-a-day challenge are also encouraged to donate the money they would have spent on food during the challenge to support this initiative. The campaign highlights the rising concern over food prices, which have increased due to poor crop yields from extreme weather this summer and the anticipated effects of climate change. The UK government has acknowledged the level of household food insecurity as "unacceptable" and has taken steps to reduce the cost of essential items, improve access to healthy food, and expand free school meal programs. Hannah Worsley, project manager for Norwich Food Bank, said that people who have made lifestyle changes due to the ongoing cost-of-living crisis are still struggling to afford basic necessities. She explained that past issues like job loss were often temporary, but current challenges are more long-term, with people cutting back on food and essential services like cooking and washing. Worsley hopes that the £3-a-day challenge will help people better understand the daily struggles faced by those who cannot afford enough food, fostering greater empathy and awareness.