Return of 1940s Hairstyles

Hairdressers and celebrities are noticing a comeback of meticulously styled hairstyles, moving away from the casual "effortless" look that was popular in recent years. This trend includes carefully sculpted waves and glossy finishes, reminiscent of the 1940s.

Veronica Lake Influence

The trend has been heavily influenced by the hairstyles of 1940s icons, particularly Veronica Lake. Her signature "peek-a-boo" look, featuring long blonde curls over one eye, has inspired recent red carpet styles worn by stars like Kate Hudson and Hunter Schafer.

Femme Fatale Aesthetic

The resurgence of styled hair is linked to the 1940s femme fatale cinema, with looks inspired by stars like Lauren Bacall. These hairstyles use iron-sculpted waves, known as "Marcel waves," to create a glossy, attention-grabbing appearance that plays on the male gaze.

Fashion Show and Music Performances

The trend was highlighted at the Victoria's Secret fashion show, where models like Gigi Hadid and Adriana Lima wore the "bombshell blowout" look. It also appeared in the stage performance of Tate McRae for her single "Housewife," where she wore voluminous curls with a lacquered finish.

New York Premiere Inspiration

At the New York premiere of The Shards, model Kaia Gerber wore long chestnut waves with an off-center part, inspired by 1980s supermodels like her mother Cindy Crawford. This look reflects a broader shift in Hollywood toward a more stylized and curated appearance.

Nostalgia and Modern Style

While natural hairstyles are still present, they have evolved to be more curated and stylized. The current trend blends nostalgia for past eras with contemporary fashion, showing a preference for carefully crafted looks over the previous emphasis on effortless styles.