Lionsgate has launched a promotional campaign for The Hunger Games: Sunrise Over the Harvest by setting up a temporary installation at the Rodin Museum for one day. The event coincides with Fashion Week and takes place in the heart of the capital, inviting attendees to wear their most extravagant outfits. This installation, located in the museum's gardens, highlights a key theme from the The Hunger Games franchise: the use of style as a form of power and expression. The exhibition includes iconic costumes from the first films, as well as previously unseen outfits from the highly anticipated new installment, The Hunger Games: Sunrise Over the Harvest.
The new film focuses on the 50th Hunger Games, which takes place during the second Reapings, and centers on the youth of Haymitch Abernathy, portrayed by Joseph Zada, and Maysilee Donner, played by Mckenna Grace. This period in the story is notable for the Capitol's extravagant fashion, which reached its peak just before the first signs of rebellion began to emerge. The exhibition offers a visual journey into this world, showcasing how fashion can reflect both control and resistance.
The installation will be open at the Rodin Museum on Wednesday, October 7, from 10 a.m. to 5:30 p.m. However, if attendance is high, the event may close earlier than scheduled. Admission requires a standard museum ticket, with usual pricing and free admission policies in place. Visitors should check the museum’s website for ticket availability and any updates regarding the event.
This promotional effort blends art, fashion, and storytelling, offering fans a unique opportunity to experience the world of The Hunger Games through a new lens. The event also highlights the growing trend of using cultural institutions as venues for immersive brand experiences, particularly in the entertainment industry.
Lionsgate Launches Hunger Games Exhibition During Fashion Week
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